For Barney's New York's Holiday 2011 campaign, the luxury
department store announced the launch of Gaga's Workshop - a stunning
collaboration with none other than Ms. Lady Gaga herself. The entire fifth floor men's section of the Madison Avenue
flagship store will be converted into a wild and whimsical wonderland of Gaga's
creation. The Workshop will feature various products in Gaga's honor
all arranged in eight different "stations" including a candy shop, a
gallery, a library, and a jewelry shop. Barneys will donate 25 percent of proceeds from all items in
Gaga's Workshop to Lady Gaga's "Born This Way Foundation", a foundation set up by
Gaga and her mother Cynthia in an effort to end bullying and promote
self-confidence. Barneys
is promoting the Workshop with the "12 Days of Gaga," an online
countdown featuring a different Gaga item each day. a
Gaga face cookie ($15), stiletto stocking ($65), Gaga light-up yo-yo ($25),
magnetic Gaga dress-up set ($65), Gaga rings ($18), and candy bow lollipop
($25).
We are loving this!!!
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